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Syensqo Launches Rhodoline HBR Specialty Additive

Enables formulators to eliminate fluorosurfactants without compromising on paint performance.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

Syensqo, formerly part of Solvay Group, has added a new solution to its portfolio of Rhodoline specialty coating additives. Rhodoline HBR was developed to enable the phase-out of fluorosurfactants in architectural paint formulations.

This new product helps prevent freshly painted surfaces from sticking together, providing early hot block resistance without negatively impacting other performance properties.

“Growing restrictions on fluorosurfactants across the world are driving formulators to eliminate them in their paint and coating systems,” said Pierre Hennaux, business development manager, Syensqo Coatings North America. “This often leaves a difficult choice: either sacrifice the early hot block resistance that these additives used to provide, or adopt sub-par replacements that bring other drawbacks. As a fluorosurfactant-free solution, Rhodoline HBR is an entirely new offer within our portfolio that helps formulators overcome this dilemma.”

Rhodoline HBR will be introduced to the market during the 2024 American Coatings Show and Conference from April 30 to May 2 in Indianapolis, IN. 

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